Nowadays, a lot of food manufacturers and restaurants advertise the fact that their food contains food. They’re bragging about that. “Wow—this food contains food. You should eat some!”
How is that a marketing angle? Our food contains food?
I saw an ad for Lay’s potato chips that made a big deal about how their potato chips contain potatoes. They even showed video of the actual farm with potatoes growing. “Look. These potatoes. They come from the earth!"
Or Domino’s. They go on and on about how their tomato sauce contains tomatoes. And again, they show you video of the farm. I guess people watch those ads and think, “Hey! Their tomato sauce contains actual tomatoes! Great. I figured they just took a bunch of used tampons and squeezed them. No—they’re using tomatoes. Wow! We should get some Domino’s.”
Wendy’s is even worse. They’re advertising natural cut French fries. What does that even mean? Natural cut French fries? As in they don’t use blades to cut them? I’ll bet they have some employees in back, biting off pieces of potatoes and spitting them into a deep fryer. “There you go. Natural cut French fries. Enjoy.” I hope Wendy’s has a good health care plan—to make sure their teeth are nice and clean. Otherwise, I’m not eating natural cut French fries. I’ll tell you that right now.
So this is good. I’ve destroyed the reputation of Wendy’s—they might have spit in their fries—and Coca Cola—they want you to beat your wife. And, I’ve also presented cigarette smoking in a positive light. There is in fact Chinese guy who’s smoked 2.5 million cigarettes over his lifetime, and his lungs are fine. And I’m talking about unfiltered cigarettes.
OK. Now I’m going to target Trader Joe’s—the health food store. Hopefully I’ll ruin their reputation, too.