Do you guys know Crazy Gideon? He's a legend in the crazy person electronics retailing industry. "I'll sell you a TV for half price. I'm crazy. Crazy Gideon."
I just found out that his store closed. Maybe he turned it into a santitarium. He finally took that step. "Crazy Gideon's Electronics Store? No. Crazy Gideon's Sanitarium. I'm crazy."
His store went out of business over a year ago. He announced that to the public by saying, "I'm going out of business--and I mean it." He had to add the "and I mean it" part. After all, it was his 743rd going out of business sale. "I'm Crazy Gideon--and I'm going out of business." We've heard that hundreds of times. "It's my semi-annual going out of business sale." No one takes him seriously when he says things like that. So he has to add the "and I mean it." Not just when closing his store. He has to say that after everything. Even after his wedding vows. "I promise to love, honor, and obey you, 'til death do us part. And I mean it." Yeah. He ended up geting divorced two months later.
Even when the "I mean it" is there, people still think he's full of it. I'll bet the second he said, "I'm going out of business--and I mean it," all seven billion people on the planet replied, "Bullshit!" That was the first time in human history that everyone did the same thing at the same time.